dE GRAAF X
Michael de Graaf
ABOUT
My name is Michael de Graaf
I am a strategic problem solver, who seeks and finds the best way to accomplish goals while thinking about the user first. I specialize in user research, UX/UI design, marketing strategy and process automation. My brand, deGraafX (dGX), speaks to my desire as a designer to give my clients and users the best possible eXperience in whatever project I take on.
WORK
FCA's Staff Portal, "TeamNet", was changed to a new provider, ServiceNow. I was involved improving UX/UI through new information architecture, the change management process and communication.
New Staff Portal
March 2023 - June 2023
UX/UI, Marketing
Marketing Portal
I created/designed a marketing "hub" for FCA staff to solve a problem/challenge of gathering and housing assets across a few different systems.
UX/UI
May 2022 - October 2024
API Integration
Automating Constant Contact partner account creation, which used to be a manual process for FCA's IT Support, through REST API integration.
API, JSON, Automation
March 2024 - May 2024
Brand Development
I created/designed a marketing "hub" for FCA staff to solve a problem/challenge of gathering and housing assets across a few different systems.
Branding, User Research
January 2023 - December 2023
RESUME
Experience
2015-2017
Marketing Services Manager
Fellowship of Christian Athletes
May 2022 - Present
Kansas City, MO
Manage and offer a best in class user experience for all marketing offerings to staff, including tools/platforms, print and digital design templates, training and digital asset management. Conduct user experience feedback through user testing, monthly user group feedback and user surveys. Manage relationships with marketing vendors, including Canva, Constant Contact and various designers. Maintain and improve staff intranet (ServiceNow) experience for the Marketing Department. Provide phone and ticketing support to staff for the Marketing Department.
Freelance Designer
deGraafX
May 2019 - Present
Freelance graphic, web and print design for various clients and projects.
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Website design/consulting
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Logo design
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Book layout/interior design
Digital and Talent Advancer
Fellowship of Christian Athletes
March 2019 - May 2022
Colorado Springs, CO
Advance Southern Colorado FCA's digital presence, train local staff and improve the internal and external user experience.
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Design/Manage Website
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Create Better UX/UI For Local Staff
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Manage Marketing of Local FCA through Digital/Printed Flyers, Social Media, Email
Campaigns, and Website -
Oversee/Build Customer Database CRM
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Design Digital Marketing Campaigns with landing pages, graphics, content, etc.
Area Representative
Fellowship of Christian Athletes
March 2019 - May 2022
Colorado Springs, CO
Manage, market and grow FCA's local ministry presence.
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Fundraise for ministry
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Recruit and train volunteers
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Market FCA through social, web, direct mail, etc.
Education
Learn UI Design
Currently Completing
Online video course by Erik Kennedy with over 36 hours of teaching and tutorials.
General Assembly:
UX Design Course
February 2021
B.S. Electrical Engineering
University Colorado
Colorado Springs
August 2009 - May 2013
SKILLS
General
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UX/UI Design
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Double Diamond Process
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User Research​
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Wireframing
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Prototyping
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User Testing
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Project Management
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​Problem Solving
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System Mapping/Automation
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API Integration
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Graphic Design
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Mentoring/Training
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Analytics
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SEO
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CMS
Specific
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Figma
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Adobe Creative Cloud
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​REST API​
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JSON​
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HTML/CSS
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ServiceNow
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Duda
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Zapier Developer
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​Google Analytics
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WordPress
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Microsoft Office